Work with
Kim Wensel
Bring me into the room
Storytelling for Business
Department: Brand, Communications & Creative
Employment type: Full-time / Contract / Creative Collaboration
Reports to: Someone with big ideas and the budget to bring them to life
I know you. You're doing something genuinely interesting, but the way you talk about it sounds like everyone else in your industry. You work with brilliant people with years of experience and perspectives worth sharing, but their best thinking (and yours) rarely makes it beyond a meeting or conversation.
You don't necessarily need more. You need someone who can recognize what's worth pursuing, ask the questions that bring them into focus, and figure out how to make other people care.
Because, let's be real: you have dozens of interesting ideas—publications, a podcast, or creative project—dying a slow death in the Google Docs graveyard.
The collaborator you're seeking can recognize which ones are worth pursuing, ask the questions that bring them into focus, and figure out how to make other people care.
It's not quite marketing. No, this person knows to step in before that. They know how to go to the source, arrive with empathy, ask the right questions, and have a willingness to voice to the thing everyone is thinking but no one is saying.
Here's where it gets interesting.
Imagine having someone in the room who isn't satisfied with the first answer. A professional who sees the potential in an offhand comment, recognizes connections others might overlook, and knows when a conversation is worth extending ten more minutes.
Someone who can sit across from your CEO, your customers, or your most experienced employees and uncover stories they didn't even realize they were telling.
They see that the possibilities extend well beyond another marketing campaign or piece of content. It's an entirely new way to talk about your business and your expertise.
We're talking about a person with range. Someone who can jump in with two feet because she's comfortable with the unfamiliar. The perfect person for this role has worked across industries, has lived and worked across places and cultures, and has an acute understanding of what connects us all.
That's where I come in.
Meet Your
Candidate
Kim Wensel, MSW, MPH
Writer and Multi-Hyphenate Creative
Over the past 15+ years, I've done that with healthcare technology companies, founders, executives, nonprofits, and creative businesses.
The work has taken many forms: developing brand narratives and messaging systems, producing editorial publications, writing for digital products, creating original podcasts, and helping bring live events and experiences to life.
My favorite part is almost always the same: sitting across from someone, asking questions, and discovering something that sticks.
Because big ideas and good conversations don't gain traction by accident. Whether I'm interviewing one person onstage, moderating a panel, or guiding a conversation among a group of leaders, I bring curiosity, warmth, and an editorial instinct for what will make the exchange valuable to the people in the room.
The best stories aren't always the most obvious ones. You have to know where to look.
What can we build together?
Brand Narrative & Messaging
Positioning, messaging frameworks, brand voice, and storytelling that help organizations communicate complex ideas with clarity and distinction.
Editorial publications
Magazines, special issues, annual reports, and impact publications that bring an organization's people, ideas, and work to life.
Founder, executive & customer stories
Interview-driven profiles, written features, recorded conversations, and storytelling series that reveal the people behind a business.
Thought leadership
Signature essays, interviews, talks, and editorial initiatives that help leaders communicate their ideas and perspectives.
Brand & documentary-style storytelling
Story development, research, interviewing, and narrative production for brand films, company origin stories, and other marketing projects.
Original podcasts & interview series
Editorial concepts, guest research, interviewing, hosting, and story development for audio and video conversations.
Signature events & leadership experiences
Editorial themes, speaker conversations, programming, and storytelling for conferences, leadership summits, retreats, and company milestones.
Yes, I've Done That Before
Selected Projects & Ventures
From corporate rebrands and product launches to independent publishing and international retreats, I've spent my career turning complicated ideas into something people can understand, connect with, and experience.
REBRANDS & POSITIONING
Led business and personal rebrands, developing brand strategy, naming, positioning, messaging, taglines, and websites. Helped founders bring multiple ventures under one cohesive identity and established companies communicate what they'd become.
ORIGINAL CONTENT & EXPERIENCES
Wrote and independently published a nonfiction book, produced a 74-page print magazine, created and hosted three original podcasts, and designed immersive events and leadership experiences, including an international retreat, and facilitated The Bench, a year-long professional community for high-achieving women.
NEW PRODUCTS & VENTURES
Helped bring a virtual healthcare platform to market, developed the brand architecture for a national services company's expansion into advisory services, and co-founded a globally sourced retail business.
“You pulled parts of my story out that I didn't even know were there and showed me how critical these parts were to conversations I was having and connections I wanted to have with my audience and community.”
3 Ways To Work Together
Available for select projects, ongoing creative collaborations, and the right opportunity to join an in-house team.
Private, On-Demand Clarity Calls
An opportunity to get my brain on your idea, challenge, or next big move. Bring whatever you're working through—a business idea, career decision, personal brand, or creative project—and get specific, candid feedback on what's working, what's missing, and where I'd take it next.
Book A CallEditorial & Creative Development
For companies with interesting people, ideas, and work that deserve more compelling storytelling. You'll get editorial judgment, strong writing, and a creative partner who knows how to move from the big idea to the finished work.
Discuss Your ProjectModeration & Facilitation
For organizations bringing interesting people together and wanting conversations that go beyond the predictable. Whether it's a live interview, panel discussion, fireside chat, or leadership gathering, I'll help you bring the room to life.
Discuss Your Event
Have something in mind?