Work with
Kim Wensel
You’re good at what you do.
That’s part of the problem.
You've spent years building. People trust you. You're smart as hell and capable of figuring out a lot on your own.
And now something is changing.
Maybe you’re stuck. Or maybe you know exactly where you want to go, and the move is big enough that you don’t want to make it alone.
Your work is moving in a new direction. You're stepping into something bigger. You're ready to be known for something different. You have an idea you want to bring to life and enough experience to know that the decisions you make now matter.
The longer you sit with the possibilities, the more you see. What once made sense in your head has been worked and reworked, no longer resembling that moment of clarity.
So you turn to your good friend, Claude. He's helpful at first, but before you know it, what's in front of you sounds nice but distant—not like you.
Getting from almost there to ready can take six months when you're doing it alone.
This is where I come in.
Give me the idea. The new direction. The opportunity that feels exciting enough to pursue and important enough to get right.
I’ll get inside it with you.
Sometimes that sounds like: "Is that what you really mean?" or "Yes, that's what people are going to remember!"
Often it's about keeping you honest: "I don't believe you actually want that" and "Why aren't you charging more?"
I clarify, find the missing link, remember what you said three weeks ago, edit ruthlessly, and push when you’re making something harder than it needs to be.
Underneath it all is the question to end all questions: What do you want to be known for?
You tell me what you want to breathe life into. Together, we give it structure, language, and somewhere to go.
Pattern
Lab
Pattern Lab tends to start in one of three places.
INTRODUCING SOMETHING
"I know what I want to build. I want to get it right.”
You have an idea, body of work, business, book, platform, or new direction you're ready to put into the world. You don't need someone to hand you a blueprint. You want a sharp strategic partner helping you see what matters, make the right decisions, and turn the idea into something real.
REPOSITIONING SOMETHING
"My reputation hasn't caught up with my work."
Your work has evolved faster than your reputation has. There’s a gap between what you want to be known for and what people currently know you for. Your ideas, language, offers, website, LinkedIn, bio, or public presence need to catch up.
BECOMING SOMETHING
"I'm making a substantial professional identity shift."
You’re making a bigger professional shift: founder to advisor. Doer to leader. Consultant to author or speaker. Employee to entrepreneur. One field to another. This is where we make sense of what comes with you, what you’re ready to leave behind, and how you begin inhabiting what’s next.
Different circumstances, same underlying work:
making what you know to be true evident to everyone else.
My Process Is Simple
Six weeks of strategic partnership
Before we begin, I’ll look at your website, LinkedIn, social presence, existing offers, work in progress, and whatever else helps me understand what people know you for now and where your work is headed.
Then we start talking.
We’ll meet weekly for the first three weeks. You bring whatever is most alive: an idea, offer, draft, decision, opportunity, positioning problem, career move, or something you can feel taking shape but haven’t figured out how to articulate yet.
Between conversations, you’ll have private Voxer access. Send me the realization you had on your walk, the draft you just finished, the opportunity that landed in your inbox, or the thing you suddenly think changes everything.
I listen, reflect, edit, challenge, right-size, make connections, and tell you what I see.
Then you start making it real. We’ll leave two weeks before our final conversation so you have time to make changes, test ideas, put language into the world, and bring things to life.
Our final conversation is where we look at what changed, what became clear, what you’ve created, and where you’re going from here.
When you can hear yourself clearly, you can articulate yourself. When you can articulate yourself, you can move.
WHAT YOU WALK AWAY WITH
Pattern Lab Includes:
Six weeks to shorten the distance between the thing you keep thinking about and the thing that actually exists.
You’ll leave Pattern Lab with:
• Four private conversations over six weeks, meeting weekly for the first three
• Private Voxer (voice memo) access throughout
• My review, comments, and edits of the work, ideas, drafts, and materials you send
• Reflection and research between conversations, as useful
• A final conversation to pull everything together and determine what happens next
Investment: Two payments of $2500
“You give people the gift of allowing their biggest dreams to take shape. You push people up against their comfort zone, but you’re also on the other side ready to catch us in that beautiful mess, putting words, structure, and strategy around it. It’s so valuable and underrated.”
How To Work Together
Clarity Call
When you want my eyes on something specific. Bring the idea, offer, proposal, decision, draft, or problem you’ve been circling. You have 75 minutes to pick my brain, pressure-test what you’ve created, and figure out how to move it forward.
Schedule CallPattern Lab
When you're ready to stop circling and start making it real. Six weeks to make sense of what you're building or becoming, find the structure and language for it, and move it out of your head and into the world.
Book ConsultSpeaking & Facilitation
When you need to bring the energy to the room.I bring curiosity, strong opinions, and a knack for asking the question everyone else is thinking in moderated panels, facilitated conversations, live events, and workshops.
Discuss Your EventFrequently Asked Questions
Is this copywriting?
No. I’ll edit, rewrite, react to language, and help you find better words, but you’re creating the work. Think of me as the strategic editor in the room: I’m helping you figure out what you’re actually trying to say, what matters, what’s getting lost, and how to make it land.
If you ultimately need a copywriter, designer, book editor, or another specialist to execute the final product, I’ll tell you.
How is this different from business or career coaching?
Pattern Lab sits somewhere between strategic consulting, editorial thinking, and coaching. I’m interested in the thing you’re actually trying to move and I’ll bring my own perspective, ideas, judgment, and pushback to the conversation.
You may come in evolving a business, repositioning your work, shaping something new, or making a substantial career move. The work follows the problem rather than a coaching framework.
I’m not sure what I want. I just know I feel stuck. Is Pattern Lab still for me?
Maybe. You don’t need to arrive knowing exactly where you’re going. A business or career shift can absolutely be what we work through together.
What matters is that there’s something to work with: possibilities you keep returning to, a direction you’re curious about, something you know you’ve outgrown, an idea you can’t shake.
Pattern Lab works best when you’re ready to take action.
What can I bring into Pattern Lab?
Pretty much anything connected to what you’re building, changing, or becoming: an offer, proposal, website, bio, LinkedIn profile, book or speaking idea, business direction, career opportunity, half-formed idea, draft you hate, decision you keep revisiting.
If it helps us make sense of what you’re trying to move, send it.
What will you actually create for me?
You’ll be doing the creating (though I may deliver some unexpected assets to help you with visibility). I’ll be alongside you as you do it—asking questions, making connections, reviewing, editing, pressure-testing, researching when useful, and telling you what I see.
The goal is for you to leave with work that feels like yours because it is yours, shaped with a level of strategic and editorial support that’s very hard to give yourself from inside the idea.
Is there a set curriculum?
No. To be honest, I've never felt right inside rigid frameworks because change usually doesn’t follow a tidy plan. The six-week container has structure; what happens inside it is shaped by what you bring. What we work on along the way depends on what we uncover and how quickly we make progress.
What if I still want or need support after six weeks?
No problem. You can extend Voxer support for $1500 a month.
What if I only need your opinion on one thing?
Start with a Clarity Call. It’s 90 minutes for exactly that: bring the offer, proposal, idea, draft, decision, or question you want to pressure-test and we’ll work through it together.
Still not sure what you need?