CREATIVE DIRECTION

PHOTOSHOOT DESIGN

BRAND STRATEGY

MESSAGING PILLARS

WEBSITE COPYWRITING

CFO MINDED

I first partnered with Josh Greenbaum in 2021, when he was changing the name of his business, shifting to an agency model, and writing his first book. In the years following he experienced tremendous success, but also hit a wall of exhaustion, spreading himself too thin as acting CFO for various high-growth companies. He returned to collaborate with a desire to downshift, funnel his knowledge into group offerings and courses, and become an in-demand speaker and workshop facilitator.

black and white executive photoshoot with josh greenbaum 
"“The unexpected surprise was the long-tail value I took away from our work together. I found greater confidence and clarity when I describe and sell my service to prospective clients."
behind the scenes of Josh Greenbaum brand shoot

We mapped out an online strategy that would support his new business vision and quickly engaged Michelle of Studio 428 for vivid imagery (that was the opposite of buttoned up corporate accountant) and Nicole Steen to bring his website to life. He flew in from Colorado for two photoshoots: one that showcased the casual side of his personality that clients are drawn to and another that provided sophisticated executive portraits. As his overall creative director and writer, I took him from idea to launch in under two months. The plan we built and assets delivered helped him generate buzz for his business and secure multiple speaking engagements the following month. He continues to use his online presence as the platform for introductions, new business, and thought leadership.