BRAND STRATEGY
MESSAGING PILLARS
WEBSITE COPYWRITING
TINA LEU PHOTOGRAPHY
Tina Leu didn’t start her career in photography, but you’d never know it from her portfolio. Now a celebrated portrait photographer, she engaged me at a time of growth—when she was narrowing in on the type of work she enjoyed the most. To attract more of what she desired she needed to clarify her message and help potential clients understand the value of her process, beyond the process points themselves.
"Kim is a true professional when it comes to communication, presentation, and word-smithing that summarizes the core of what you're trying to say while still including your own voice."
I conducted interviews with several of Tina’s past clients to hear, in their words, what it felt like to be photographed by her. This rich information led to refined positioning, a tagline, elevator pitch, messaging, and website content. By communicating what she offered in a focused and easy to explain way, she was able to grow a loyal referral base while significantly raising her rates. A year later she was booked out months in advance, added business mentoring to her menu of services, takes on personal projects that are meaningful and motivating (including the Skin Series), and—after years of longing is able to regularly travel for business and pleasure.