PHOTOSHOOT DESIGN
EXECUTIVE BIO REFRESH
BRAND MESSAGING
THE RAMON GROUP
Kelly Ramon had built an amazing executive coaching practice and a reputation as a high performing executive advisor for top business and HR leaders for well over a decade. That allowed her to fill her books with business on a referral basis without a need for marketing or advertising. With her husband leaving his corporate job to join forces, she reached out for guidance on creating a new online platform that reflected the depth, breadth and variety in their joint backgrounds and experiences.
"Thank you, truly, for an incredibly productive day and for pulling out of us what we would could not put words to ourselves. You are truly gifted at what you do!”
In our one-day intensive we were able to create a strategy that their creative department could execute. I developed a mood board with various sets for their photoshoot—one that would not just include JP but embed him as a co-leader of this deeply human brand. I also interviewed Kelly and JP, pulling out their approach, how they define leadership, and what their ideal clients are motivated by. By the end of the day, I was able to weave this into new bios for each of them, a recommended website wireframe, and placeholder copy for main website pages. This allowed JP to engage his former colleagues and vast network of professionals with a place to point them at the end of that conversation or post.