PHOTOSHOOT DESIGN

PR & PITCHING

BRAND STRATEGY

MESSAGING PILLARS

WEBSITE COPYWRITING

NICOLE WILLIAMS

Bestselling author and career spokesperson, Nicole Williams first hired me to support her legacy work, the ELLA Works Foundation. While building her philanthropic footprint, she realized the need to refine her own public profile in a way that brought legitimacy to the nonprofit’s approach. Seeking a platform beyond her LinkedIn page, we partnered to communicate her professional accomplishments and areas of expertise in a straightforward and modern way.

“You have the ability to help people uncover their latent potential and then transform that potential into performance. Because you get the inside right, you get the outside right in a way that no other ‘consultant’ can do.”
Nicole Williams on the Today Show

While she advanced her next entrepreneurial pursuit behind the scenes, I helped Nicole conceptualize a photoshoot, career profile, and standalone site designed by We Are Branch. Her new digital home showcased the broad applications of her 25+ years of media, business, and brand leadership experience. Returning after a sabbatical with an updated digital presence, she was able to reestablish herself and orient her network to her current endeavors. In the months that followed her launch, Nicole secured conversations with Fortune 500 companies, launched a successful Giving Tuesday campaign for ELLA Works, and was featured on the Today Show.