WEBSITE COPYWRITING
BIO REFRESH
SPEAKING TOPICS
DR. LORISSA MACALLISTER
Blending her unique background in social work and architecture, Dr. Lorissa MacAllister has spent the last two decades refining her proprietary approach to space design. With a strong point of view about how our physical spaces affect our well-being, both at work and home, Dr. MacAllister came to me ready to build a personal brand platform. She was eager to speak, write, and reach an audience beyond that of her already successful consulting firm, Enviah.
“Thank you for the excellent and quick progress. The work you did was right on point and I am grateful to have had the opportunity to work with you on this project!”
Dr. MacAllister had a substantial amount of content available—most of it written for a highly technical or academic audience. In partnership with Sarah Ashman, I helped “The Space Doctor” rewrite her keynote marketing, forthcoming book description, and bio in a way that resonated with leaders and decision makers outside of the healthcare field. I then condensed her most salient personal brand messages through full website copywriting. With the ability to describe the power of her work in a sharp and concise manner, she booked multiple speaking engagements before her website even went live.