PHOTOSHOOT DESIGN

CREATIVE DIRECTION

EXECUTIVE BIO REFRESH

WEBSITE COPYWRITING

LIMELIGHT SEARCH

Holly Klerekoper rose the corporate ladder, recruiting for agencies, start ups, and Fortune 100 companies. After 20 years she decided to take some time on her own. Unexpectedly, just months later, several colleagues enlisted her to find the right candidates for difficult-to-fill roles  After five successful placements, she realized she had a business on her hands. With 15,000 followers on LinkedIn, she had a built-in audience that she couldn’t engage because she didn’t have anywhere to drive them—her website was pulled together quickly but didn’t give the impression that matched the level of her work. She came to me to nail down sophisticated language that described her approach, success formula, and likable personality.

Limelight Search photography mood board 
"I've done a brief read through and it's 10000% better than what I had before. The graphics are truly beautiful and the photos are more than I even hoped for!"
Holly Klerekoper headshot gif

As this was her first time building out a business presence, I supported Holly through the various steps necessary to launch a cohesive brand. After our message accelerator, I delivered a comprehensive brand framework that outlined her positioning, brand differentiators, updated bio, marketing content topics, and photography direction. I enlisted Tori Watson for her brand shoot and East + Angst to create a distinct visual identity that elevated her profile. The result: a distinctly modern and personal brand that allows Holly’s bespoke approach to break through in an otherwise bland and transactional field.