Katie Kinnemeyer brand shoot on a path in the forest

CREATIVE DIRECTION

PHOTOSHOOT DESIGN

BRAND STRATEGY

MESSAGING PILLARS

KATIE KINNEMEYER

Katie found herself where many experts do: caught in the details about her work, feeling little long-winded or lost when she needed to quickly explain the value to prospective clients. As an expert in group facilitation and dynamics, Katie was ready to take on larger engagements and wanted an online presence that presented her experience but was also flexible enough to speak to grow with her as she added to her portfolio and tested new approaches.

Katie Kinnemeyer mobile view mock up of personal brand website 
"This process helped me acknowledge what I’ve collected along the way in my career and share the perspectives that I’ve developed on my own. I’m leaving myself open for opportunities that I’m not expecting and couldn’t even imagine right now."
Katie Kinnemeyer executive headshot

Building on our brand strategy (photo shot list, styling, and creative direction), Katie flew in for a website sprint at Studio 428. Spending three days together we outlined her website, developed initial messaging, and had a dual-location photoshoot. Making the best use of her time, I was able to gather experts that could match Katie’s magnetic energy and translate that to photos and visuals that would capture her essence through the screen. With the help of web design extraordinaire Nicole Steen, Katie launched a virtual home that legitimized her work and was the starting point for several corporate contacts.