SPEAKING TOPICS
MARKETING COPYWRITING
BIO REFRESH
ERICA COURDAE
As a multi-passionate and talented entrepreneur, Erica has been growing multiple brands while also stepping into her own as a thought leader. When we first started working together, she had a strong message she wanted to convey but was struggling to capture it concisely. It was important to show up authentically—as she asks her clients to do—but wasn’t sure how to share parts of her life and journey that seemed, on the surface, disjointed. It was important that she work with someone who could act as a conduit of her message without trying to stronghold her delivery or content approach.
"You pulled parts of my story out that I didn’t even know were there and showed me how critical these parts were to conversations I was having and connections I wanted to have with my audience and community." 
We began working through Erica’s story, bringing to the forefront things that she didn’t previously see as relevant or important. This allowed her to share personal experiences and funnel them into content she was proud of. By rooting her message in story, she was able to draw people into her work, which can often feel heavy and intimidating to her target audience. The more she humanized her brand, the more she helped others say, “I get it.” Erica used her message pillars and updated bios to connect with podcast, conference, and summit hosts, securing dozens of speaking opportunities. With this increased visibility she was able to be more selective with her 1:1 work and partnership requests. We also carried this work through to projects with longtime collaborator, India Jackson, building a signature workshop sales page and creating punchy podcast marketing content for their values-driven show, Pause on the Play.