kim wensel personal brand website
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kim wensel on computer in morocco

There’s so much pressure to be one thing.

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FORMERLY KNOWN AS

As someone who’s made a career out of changing careers, over the last 20 years I’ve tried a bit of everything. The through line: helping people find the words and way to get big ideas out of their head and into the world.

COMMUNICATIONS STRATEGIST. Creative Director. Research Assistant. UNDERGRAD INSTRUCTOR. COLLEGE ADMISSIONS OFFICER. Wedding Planner. GRANT WRITER. Program Officer. HEALTH EDUCATOR. Shop Owner. COPYWRITER.

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GET TO KNOW

Kim Wensel

I believe in reinvention and going deep fast—small talk is a waste of time and we have no time to waste. I believe in saying hello to strangers and handwritten notes. I believe belly laughs are rare and those who can spark them are even rarer. And I’ve learned that a big ol’ cup of black coffee can get you through any morning and a good night’s sleep will change your entire outlook on life.


In this one-woman show, I harness big, bold, industry-defining ideas and translate them in a way that makes eyes and ears perk up. I also write about meaningful work and host creative retreats. Oh, and I travel. A lot.

A Portfolio Career

For the better part of the last decade I ran Pattern of Purpose, a small but mighty firm supporting small businesses in brand and message development. Prior to that, I practiced the art of doing the most with the least, managing communications and fundraising for various national and international nonprofits. And in my first act, I earned my Master of Public Health and Master of Social Work from the University of Michigan. Here’s a sampling of my favorite projects to date.

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